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Documentation Index

Fetch the complete documentation index at: https://docs.get-spotlight.com/llms.txt

Use this file to discover all available pages before exploring further.

Do this first. Spotlight runs all your approved prompts against major AI models on a weekly schedule. Get your prompts right before the next run — wrong prompts skew every metric in your dashboard.
When you create a Spotlight account, the system visits your website, learns what your business does, and automatically generates an initial set of prompts it thinks you want to appear in. Your job is to review that list, remove anything irrelevant, and add the prompts you actually care about.

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1. Review and clean the auto-generated prompts

Navigate to Prompts in the sidebar. You’ll see a list of prompts grouped into topics, along with an estimated search volume for each. Go through the list and delete any prompts that don’t match your business. Prompts you don’t care about aren’t just noise — they drag down your Brand Presence score by adding responses where you’re unlikely to appear.
If a prompt makes you think “I don’t need to show up for this”, delete it. You can always add it back later.

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2. Add prompts using the Prompt Volume tool

The most accurate way to find prompts people actually use is the Prompt Volume tool, under Opportunities.
  1. Paste in keywords you already optimise for on Google — up to 10 at a time, all related to one topic.
  2. The system searches three data sources (real-time AI conversation data, Google Search trends, and model training data) to find prompts with the same intent.
  3. Review the results and select the ones relevant to your business.
Volume numbers are estimates, not absolutes — they help you prioritise, not make guarantees. Low-volume prompts in a niche market are still worth tracking if they’re the right ones.

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3. Organise prompts into topics

Group related prompts under named topics — for example, “ETF trading”, “Account types”, or “Mobile app”. Topics serve two purposes:
  • They keep your dashboard readable as your prompt list grows.
  • The more descriptive the topic name, the better the system can suggest relevant new prompts later.
You can rename, delete, or reorder topics at any time from the Prompts view.

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4. Add perception (branded) prompts

Beyond unbranded prompts (“best trading apps in the Netherlands”), Spotlight also tracks perception prompts — questions that ask AI models directly about your brand. Examples:
  • Is [your brand] trustworthy?
  • Do you recommend [your brand]?
  • What are the fees at [your brand]?
  • How does [your brand] compare to competitors?
Add these under the Perception section of your Prompts page. They run on the same weekly schedule and tell you what AI models “think” about you when customers ask.
Done when: You’ve removed irrelevant auto-generated prompts, added prompts from the Prompt Volume tool using your SEO keywords, organised them into topics, and added a few perception prompts about your brand.

Next: Configure competitors

Clean up who you’re measured against in the dashboard.

Back: Overview

Return to the getting started overview.