> ## Documentation Index
> Fetch the complete documentation index at: https://docs.get-spotlight.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Step 2: Configure your competitors

> Clean up who you're measured against in the Spotlight dashboard

Spotlight automatically discovers every brand mentioned in AI responses to your tracked prompts. That list is often longer than expected — it can include media outlets, trade associations, directories, and other brands that aren't really your competitors.

This step is about getting that list accurate so your comparisons are meaningful.

## 1. Remove non-competitors from the dashboard

Go to **Comparator Comparison** → **Configured Comparators**.

You'll see every brand that has appeared in your prompt responses. Review the list and hide any that aren't direct competitors. Removing a brand doesn't delete the underlying data — it just hides it from your dashboard so the comparisons stay clean.

<Tip>
  When in doubt, keep it. You can always hide a brand later if it clutters your view. It's harder to recover data you've dismissed.
</Tip>

## 2. Consolidate brand aliases

AI models don't always spell brand names consistently. "MEXEM", "mexem.com", and "Mexem" might all appear as separate entries — but they're the same brand, and should count as one.

To fix this:

1. Go to **Settings** → **Brand settings**.
2. Click **Consolidate brands**. The system automatically groups alternate spellings and variations under a single canonical name.
3. Verify that your own brand's aliases are correctly grouped. This directly affects your Brand Presence score.

<Info>
  Run consolidation once after initial setup, then again every few months. New aliases appear as more responses are collected.
</Info>

<Warning>
  Consolidation causes your metrics to shift slightly — this is expected and is a sign the numbers are now more accurate, not that something broke.
</Warning>

***

<Check>
  **Done when:** Non-competitors are hidden from your comparator view and brand aliases are consolidated so your Brand Presence score is counting correctly.
</Check>

<CardGroup cols={2}>
  <Card title="Next: Connect your content" icon="file-text" href="/onboarding/content">
    Import your existing content so Spotlight can track what's being cited.
  </Card>

  <Card title="Back: Set up prompts" icon="sliders" href="/onboarding/prompts">
    Return to Step 1.
  </Card>
</CardGroup>